Design @Wakuli
As a designer at Wakuli for almost three years, I have the opportunity to contribute to a fast growing and impact-driven company. Working closely with cross-functional teams to create engaging visuals and bold designs that align with our mission of delivering REAL GOOD COFFEE. From designing brand assets, product packaging and bar material to creating digital marketing ADS and E-mails, my role has been diverse and included many aspects of the design field. Here are some chosen projects from my time at Wakuli.
[1] NITRO COLD BREW CANS:
In summer 2024 Wakuli launched a line of nitro infused coffee drinks. Since we were introducing a new drink to our customers my goal was to create a package that is both informative and accessible yet maintains the boldness of the Wakuli brand. Photo Credit: NITRO Amsterdam
[2] WAKULI IMPACT JOURNAL
In order to bring Wakuli's impact story to our coffee bars we designed a tabloid sharing some of the brand's recent impact related news for our customers to browse through while they drink their coffee. With the design of the magazine we aimed for a result that blends information and visual appeal and that could be enjoyed both by in-depth readers and people who quickly browse through on the go.
[3] IMPACT REPORT WEBSITE:
A webpage designed to summarise Wakuli's 2023 impact for our global and local partners and consumers. You can browse this web experience via www.wakuli-impact.com
[4] COFFEE BAR PACKAGING
Packaging design for a new Wakuli product - Specialty coffee in a chocolate bar like form. The main challenge in this project was making sure that the customer knows what they're buying, given that this is a novel product in the Netherlands. In order to overcome this challenge I researched the elements other brands with a similar product place on their package and adjusted it to fit the Wakuli brand needs.
More Wakuli related work available upon request.